Did you know that many websites you view each day will likely be running the WordPress CMS (content management system)? Depending on who you check for the data, there are several hundred million WordPress websites live in the world.
WordPress is an excellent CMS for several reasons, and it’s a real asset to both web designers and their clients. If you’re thinking of having a new website or want to redevelop an existing one, here’s why you should seriously consider WordPress:
Excellent for Customisation
When you look at using a new platform for a website, it makes sense to select one that offers design and style flexibility. One of the most significant advantages of using WordPress is that web designers can completely customise the look and feel of the sites they build.
For example, you can have design templates that get used sitewide and apply different page templates for specific sections. Coupled with responsive design, it’s simple to create a WordPress site with stunning visuals that offer an immersive user experience.
Add-Ons Offer Flexibility
Let’s face it: each web design client will have different requirements for how they want their websites to look and perform. Some may have basic design needs, while others may require integrations with online services and solutions.
WordPress offers flexible website development out of the box. The WordPress plugin repository boasts thousands of useful add-ons to serve all kinds of purposes. Additionally, it’s possible to create a new plugin from scratch to achieve a specific goal.
Website administrators can easily install or deactivate and remove plugins, and updating plugins within WordPress is just a few simple clicks away.
It goes without saying that a website’s success will rely on it running on a stable platform. WordPress is 18 years old and is one of the most stable CMS platforms you’ll ever use.
Problems like bugs and potential security issues get identified and resolved quickly thanks to the massive army of WordPress developers that constantly refine and improve the platform. Plus, it’s a CMS compatible with virtually all hosting providers.
You may even discover that your web host offers an automated WordPress “quick install” service to make setting it up for your website even easier!
More Than Just a Blogging Platform
When WordPress first came out, it got built as a blogging platform to compete with the likes of Blogger and TypePad. While it’s true that blogging is still at the core of WordPress’s feature set, the CMS has undeniably evolved into something bigger and better.
People use WordPress for all kinds of reasons apart from blogging. For example, WordPress can get used to sell products and services online or to promote a photography or videography business.
Did you know that some people even use WordPress to create social networks for their online communities using the BuddyPress plugin?
Logical Content Management
The sad truth about some content management systems is they don’t get designed with site administrators in mind. It’s not uncommon to see competing CMS solutions offering various options and features but without any real organisation to them all.
Thankfully, WordPress doesn’t suffer from that problem because all relevant settings and features get organised logically. What’s more, the way that everything gets organised makes sense for both web designers and their clients.
Managing a WordPress-based website is simple enough – even for someone that’s never managed one before.
Widely Used and Supported
Another benefit to using WordPress is that it’s both widely used and very well supported. Millions of people operate WordPress sites each day, and because of the vast amount of users, support for the platform is plentiful.
If you ever encounter a problem with WordPress, you’ll likely come across the solution instantly with a quick Google search. Otherwise, given its modular setup, WordPress web designers and developers can usually resolve potential issues quickly.
The same cannot get said of most other competing CMS products on the market.
Perfect for Showcasing Portfolios
You already know that WordPress is a valuable tool for web designers to create stunning business websites and blogs. But, did you also know that WordPress is an equally perfect platform to help people showcase their multimedia online?
Many photographers and videographers enjoy using WordPress because it’s easy for them to showcase their talents and create online portfolios of their work. Additionally, WordPress is a useful platform for illustrators, journalists, and other media creatives.
Excellent for E-Commerce
If you want to sell products online, you might think that you’d need to use a separate e-commerce platform for that part of your website. The good news is you can use WordPress as an all-encompassing website solution for your needs.
Plugins like WooCommerce allow site owners to turn their WordPress installations into powerful e-commerce solutions, complete with integration to many popular payment processing services.
It’s Quick to Set Up
Some content management systems can take hours or even days to configure – even in the hands of an experienced web designer or developer. On the other hand, WordPress is so simple to install that you can get up and running in minutes.
All you need to do is answer a few simple questions about your new website, select your theme, choose the plugins you want to install, and the WordPress installer takes care of the rest.
It’s Easy to Use
Lastly, using WordPress from an administrator’s perspective is a breeze. Once the initial layout and structure of the site get set up, site users can easily add new content in the form of pages, blog posts, multimedia, and in the case of an e-commerce site, products.
It’s even possible to add new site content on the go by managing the WordPress-based website via a smartphone or tablet.
The above is just some of the many benefits of using WordPress. Web designers love WordPress for its ease of customisation, and their clients enjoy using it because it’s powerful yet simple to use each day.