Google announced back in 2014 that they would give preference to websites that were entirely encrypted in their search results. Google was beginning to favour websites with SSL certificates attached and show HTTPS as opposed to HTTP. As expected, websites began to encrypt their websites using the HTTPS protocol. After this announcement, HTTP Archive recorded a jump in encrypted websites from 9% to 20%. Website owners were becoming aware that if they did not encrypt their sites to Google specifications it could have serious implications for visitor traffic and custom.
Parisa Tabriz, the manager of Google’s Chrome security teams ramped up the campaign up further in 2016 when she tweeted about the unsecured nature of HTTP. She stated that Google is “ready to call you out for what you are: UNSAFE”. However, now in 2018, it seems as though Google is preparing to come down even harder and have put a deadline on when they will begin to expose unencrypted websites. A blog post published by Emily Schechter, Chromes Security Product Manager on the company blog, declares that beginning July 2018 with the release of Chrome 68, Chrome will begin to mark websites as “not secure”. Additionally, Schecter states that the new interface on Chrome 68 will help users understand that all HTTP sites are not secure. Starting then, Chrome will insert a red “Not secure” label to the address bar of every website that uses HTTP connections to warn users of the security of the website they have visited. The announcements from Google Chrome seems to be working as it has been revealed that there is a significant increase in HTTPS adoption.
Why is encryption so important?
Encryption is a critical component of security for your site. It is important as it allows you to securely protect your data that no one else should have or have access to. It protects user privacy, secures online transactions, proves a site’s legitimacy and encrypts sensitive data. In previous years, it was expensive and complicated to obtain SSL certificates however in 2018, it is easier than ever to get your website encrypted with SSL certificates. As previously mentioned, Google tends to boost websites higher on their search engine if they are encrypted. This is worth considering as Google Chrome is the world’s most used browser and could drive more traffic to your website. Additionally, web users are learning that encrypted websites are more secure and trustworthy and thus will likely visit and purchase from an HTTPS site.
How do I get my site encrypted?
At SaneChoice, we provide SSL Certificates to protect your website. We have three SSL certifications available for your site; Domain validation, Organisation Validation and Extended Validation. We offer different certificates based on security level and the type of website you own. You can reach out to our Sales Team for help on which SSL certificate is the right one for your website. We will be happy to help you choose the right one and get it set up on your website in the same day.