The rise of the Do-It-Yourself Web Design service has, well, continued to rise over the years! It allows businesses or bloggers to get a website up and running in no time at all – and they can look pretty sharp, to be honest.
Here at SaneChoice, we think they are great for specific use cases and we have even included such a service in our product offering. However, that does leave a good question hanging in the balance. When is right to hire a Web Designer? So let’s explore the reasons and rationale for when hiring a professional web designer makes perfect sense.
You need a very unique design
If you are trying to achieve a unique brand then Do-It-Yourself may not be suitable. The tools and templates do not always provide complete flexibility over design. You will be able to create a nice-looking website, but it won’t necessarily stand out from the crowd. If you are hell-bent on being unique and have exact design requirements, hire yourself a designer.
You want extreme control
It’s not just the design you need to worry about when creating a website. There are aspects such as Search Engine Optimisation, performance and security, too. A custom-designed website ensures that these areas are addressed to very specific requirements. For example, SaneChoice is subject to GDPR laws and robust security to facilitate online payments. A lot of work has gone into making sure these areas are bulletproof without impacting the user experience.
You don’t know what you want
The great thing about hiring a Web Designer is that they bring tonnes of experience to the project. This is invaluable when you are not sure what works or not. A good web designer will have created many websites for different business sectors. This knowledge can be used to ensure your website is hitting the exact mark from the minute it goes live.
You simply don’t have the time
Do-It-Yourself web design still takes time! It is true you can choose from templates and drag-and-drop content. But you still need to create text, find images, create the pages, and test to make sure it looks great on different devices. All this can distract and frustrate when you just want to be growing your business or audience. If your time is expensive, it may be better to outsource the work to a professional.
You are a growth business
Do-It-Yourself design is great for the home worker, small business, or amateur bloggers. But what if you have a business that needs a global reach with high sales expectations? In this scenario, you need to incorporate performance, security, and content delivery networks into your design. An experienced Web Designer understands these demands and will ensure that your website is able to deliver.
It is also worth mentioning that businesses evolve. and having a Web Design partner will ensure ongoing access to experience. As your simple business moves into an enterprise, the transition will be simpler to handle.
The SaneChoice Website
The SaneChoice website is a great example of bespoke design over Do-It-Yourself Design.
On the surface, our website looks like a simple design built using WordPress. However, underneath the aesthetics, there have been many changes for which the DIY route would have been severely inhibitive. This includes security, a Client Portal, unique site functionality, and advanced performance tuning.
On a final point, our website has been refreshed 3 times in the last 5 years. Without the solid foundations created by a custom design, it would have meant a complete rewrite every time. This would have been both time-consuming and extremely expensive.
There is absolutely nothing wrong with Do-It-Yourself Web Design. There are many cases where this is completely the right direction to take due to cost, simplicity, and speed of delivery.
However, if you need a very bespoke design and can see your website changing, then getting the right foundations laid at the start will make the journey less painful. This is where hiring a Web Designer makes perfect sense.
If you need help with a Web Design project, reach out with confidence to our friendly and experienced team. There is no obligation and we don’t believe in high-pressure sales.